LSD   ·  CONTACT
MAKING A COLLABORATIVE DESIGN PRACTICE OF INTERPRETIVE EXPERIENCES IN PRINT, AS EXHIBITIONS, AND/OR SCREEN-BASED MEDIA TEACHING TEACHING DESIGN SINCE 1990. FORMER DIRECTOR
OF THE GRAPHIC DESIGN PROGRAM AT CALARTS. INFLUENCING THE FUTURE THAT WILL BECOME THE PRESENT. 		WRITING RANTS, REPORTS, INTERVIEWS, ESSAYS,
AND STORIES FOR THE DESIGN PRESS, INCLUDING EYE, EMIGRE, SEGD JOURNAL, AIGA, ETC. 		INSTIGATING CREATING EVENTS THAT FURTHER DESIGN CONVERSATIONS AND DEBATE, RAISE ISSUES, AND EXPLORE, INCLUDING CONFERENCES AND PANEL DISCUSSIONS.
 

CALIFORNIA DESIGN BIENNIAL 2010: ACTION/REACTION
PASADENIA MUSEUM OF CALIFORNIA ART
WHILE WE DIDN'T DESIGN THIS EXHIBITION, LOUISE AND DERRICK SCHULTZ CURATED THE GRAPHIC DESIGN SECTION OF THE BIENNIAL. THE CRITERIA, CHOSEN FROM PROJECTS RECOMMENDED THROUGH A "VIRAL" CURATING PROCESS, WAS FOR WORK THAT LOOKED AS GOOD AS THE SUBSTANCE IT OFFERED. THAT "SUBSTANCE" WAS BASED ON THE LIVING PRINCIPLES, A FRAMEWORK THAT OFFERS COMMON-SENSE PRINCIPLES FOR HOW DESIGN MIGHT CONTRIBUTE TOWARDS A BETTER TOMMORROW.

JOSEPH PRICHARD'S BETTER BIKEWAYS PROJECT