THE DOCTORATE IN DESIGN EDUCATION: BEYOND THE MFA THE PURSUIT OF GRAPHIC DESIGN AS A REFLECTION OF A PERSON'S DESIRE TO RETURN TO THE PRE-VERBAL STATE OF WHOLE LANGUAGE
Allison Goodman
Associate Chair
Graphic Design Department
Art Center College of Design

The essay is the second in my investigations of the role of expository writing in interactive formats. Data and multiple-ending narratives have found their niche but expository essays - with their need to build and thread a careful argument - have found such formats to less fertile. Digital Essay #2 addresses my overarching interest is in developing interface actions/results that both carry - and perform - the message. Citing developmental psychology and a tiny bit of linguistic theory (Freud, Piaget, Wittgenstein), the essay positions the transition from infancy's 'whole language' to the verbal state of adulthood as a cruel set-up for an enduring sense of loss and frustration. My resulting hypothesis is that the desire to study and practice graphic design - to fuse data with the extra-verbal information that was sufficient in and of itself in infancy - may be at least a partial reaction to a subconscious desire to return, or at least partially retrieve, the perfect world of whole language.

 

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